Brand Identity

Slogan & Mindset

"Inner fire is the foundation" It suggests a deep rooted sense of purpose and determination, which conveys a sense of passion, motivation, and drive, which are the main qualities &...

Slogan & Mindset

"Inner fire is the foundation" It suggests a deep rooted sense of purpose and determination, which conveys a sense of passion, motivation, and drive, which are the main qualities &...

AESTHETIC

TYPOGRAPHY The font "Montserrat" is a modern, elegant, and sophisticated sans-serif font that exudes a sense of luxury and sophistication, which aligns well with the brand image of high-end fashion....

AESTHETIC

TYPOGRAPHY The font "Montserrat" is a modern, elegant, and sophisticated sans-serif font that exudes a sense of luxury and sophistication, which aligns well with the brand image of high-end fashion....

Logos

STRUCTURE The 2 J’s in a circular shape represents unity & infinity, conveying a sense of timelessness and constant growth which aligns well with the brands mindset. It’s symmetry and...

Logos

STRUCTURE The 2 J’s in a circular shape represents unity & infinity, conveying a sense of timelessness and constant growth which aligns well with the brands mindset. It’s symmetry and...

DEFINITION

"JEFE" [ he-fe ; English hey-fey ] noun, Spanish “boss” or “chief” but when your actions inspire others to dream, learn, do and become more, you now become a true...

DEFINITION

"JEFE" [ he-fe ; English hey-fey ] noun, Spanish “boss” or “chief” but when your actions inspire others to dream, learn, do and become more, you now become a true...